fravh
innovative & modern flour packaging.
introduction
fravh flour packaging aims to solve 2 major problems in flour packaging.
an attractive, simple and modern design is aimed for the market shelves.
a logo and mill illustration that i created to highlight the history and organicity of the fravh brand.
pantone 2026 C
0% c, 59% m, 76% y, 4% k
#f4633a
orange color was chosen because it is a color that increases appetite and can attract the attention of the user on white.
pantone 2410 C
13% c, 0% m, 15% y, 69% k
#454f43
green color is used to highlight the naturalness of fravh brand.
problems % solves
problems
flour packaging is produced using thin paper. for this reason, spills or sometimes tears occur from the parts at the bottom of the flour package in the shopping cart, shelf or car trunk. this problem causes the flour to be wasted and pollute the place where it is located. in addition, flour deteriorates or becomes moldy when in contact with any water or in a humid environment.
the fact that the material used in flour packaging is thin and cannot be reused after the packaging is opened is a problem for the user and for waste. first of all, the packaging cannot maintain its strength because it is produced using paper. after opening the package, you need to transfer the flour to a jar at home.
solves
in order for the packaging to be durable, i chose the packaging material as tetrapak. due to its structure, tetrapak provides protection against moisture, sun rays and heat. also, since heat treatment is used during packaging, the box does not have any connection with the outside atmosphere. for these spills, tears and environmental problems will be prevented.
flour packaging needs to be designed in a way that can be used for a long time and does not need external storage. here i was inspired by milk cartons. the remaining amount of flour was visible because the flour used before was put in jars. i solved this problem by designing a window on the side of the package, as the amount of flour remaining in the new package is not visible. i also added a measure where you can see the amount left in the box to help the user.
technical drawing
final design
